This past week, Thornehope took part in AustCham Shanghai’s “Business Events Perth China Showcase,” held in collaboration with Business Events Perth. The event brought together business leaders and officials for meaningful exchange, high-level networking and knowledge sharing, all aimed at strengthening strategic dialogue between China and Western Australia.
We were glad to be in the room with a strong delegation from Western Australia, led by Gareth Martin, CEO of Business Events Perth, alongside senior business leaders across sectors. Conversations were open and practical, offering a clearer view into how cross-border collaboration is evolving and where opportunities are taking shape.
At Thornehope, we work across live experiences, brand activations and marketing communications, with much of our work shaped by the realities of cross-border markets. Gatherings like this help sharpen that understanding. They build relationships, deepen perspective and keep us connected to the practical realities behind the work.
For clients operating across markets, this is part of how we help connect local understanding to broader international ambition.
