We celebrate the Dragon Boat Festival as a tradition that has brought people together for generations through culture, connection and shared experiences.
Thornehope is grateful to work alongside clients, partners and friends across China and around the world. Your collaboration, trust and exchange of ideas continue to inspire us.
We wish everyone a joyful and meaningful Dragon Boat Festival.

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End of Summer
As summer gives way to a new season, there’s a familiar sense of possibility in the air.
For students, it’s back to school and discovering what comes next. For the rest of us, it’s a reminder that we’re never finished learning, getting better at what we do or even starting anew.
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The Annual Thornehope iDream Challenge Is Underway
Now in its 15th year, the 2026 Thornehope iDream Challenge is officially underway, launching four months of personal growth, purposeful action and everyday progress from August 14 through December 25.
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The Global Game, the Shared Experience
“Dai, dai. Dale. Allez. Let’s go.”
Different words, one shared energy.
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Thornehope at Experiential Marketing Summit 2026
Thornehope at Experiential Marketing Summit 2026. In Las Vegas, we had the opportunity to learn from the U.S. experiential marketing ecosystem and reflect on how live experiences continue to evolve. The future of experiential marketing is not only about creating memorable moments. It is about designing experiences that connect people, support business goals, extend content value, and create impact beyond the event itself. As Thornehope continues to grow globally, we remain committed to learning, improving, and bringing sharper perspectives back to our clients, teams, and partners.
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Thornehope is in Las Vegas for the Experiential Marketing Summit 2026.
We’re here to learn, listen and engage with the evolving U.S. experiential marketing ecosystem, with a focus on trade show strategy, audience engagement, experiential design, measurement and global brand experiences.
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Thornehope at a Glance
Thornehope helps brands navigate international markets through culturally informed experiences that strengthen audience connection, brand presence and real-world engagement across borders.



