MWC24 Barcelona, the premier annual event for the mobile communications industry, serving as a global platform for innovation and thought leadership, was held February 26–29, 2024. The event attracted participants from 205 countries and territories while featuring more than 2,700 exhibitors, sponsors and partners, alongside 1,100 speakers.
Thornehope, as a global expert in large-scale event management solutions, is proud to have helped contribute to MWC24’s success. For our part, we designed select segments of the event’s theme and layout and handled the logistics and technology to ensure everything ran smoothly. We’d like to share our insights on the event.
Our MWC24 challenges
Improved processes. By reviewing our efforts from MWC23, Thornehope identified areas to improve internal management, attention to detail and on-site execution.
Stronger collaboration. Improved communication across all teams (internal and external) led to better decision-making, clear client requirements and closer collaboration.
Deeper client focus. Module leaders gained a deeper understanding of client needs, allowing them to anticipate challenges and respond more effectively.
Valuable partnerships. Strong relationships with partners, big and small, ensured a smooth, cohesive working environment.
Building a strong foundation. The experience of MWC23 and MWC24 have given our team confidence and understanding, setting a strong foundation for future projects.
Game-changing solutions
Inspiring through communication. To effectively share cutting-edge mobile communication insights at a global scale, traditional hosting methods were outdated. By introducing the first-ever digital host to MWC, elevating the event’s technological appeal create a uniquely engaging experience.
Leveraging Thornehope’s expertise. Years of experience allowed us to place qualified personnel in critical roles for both showcasing and summit components of MWC24. We built temporary teams of proven professionals, fostering exceptional on-site teamwork. A meticulous plan combined with team discipline ensured smooth execution, with the flexibility to nimbly adapt to unexpected situations.
Excellence-driven results
More than just innovation. MWC24’s success wasn’t just about the digital host. The countless behind-the-scenes details ensured a seamless experience for attendees. Thornehope received praise from numerous event stakeholders, including a formal letter commending our cooperation, attention to detail and ability to identify and solve problems proactively. This highlights the expertise needed to manage a world-class event.
For more information about Thornehope’s role in this event and how we create large-scale event management solutions, contact us at hello@thornehope.com.
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Celebrate Tradition Together
We celebrate the Dragon Boat Festival as a tradition that has brought people together for generations through culture, connection and shared experiences.
Thornehope is grateful to work alongside clients, partners and friends across China and around the world. Your collaboration, trust and exchange of ideas continue to inspire us.
We wish everyone a joyful and meaningful Dragon Boat Festival.
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The Global Game, the Shared Experience
“Dai, dai. Dale. Allez. Let’s go.”
Different words, one shared energy.
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Thornehope at Experiential Marketing Summit 2026
Thornehope at Experiential Marketing Summit 2026. In Las Vegas, we had the opportunity to learn from the U.S. experiential marketing ecosystem and reflect on how live experiences continue to evolve. The future of experiential marketing is not only about creating memorable moments. It is about designing experiences that connect people, support business goals, extend content value, and create impact beyond the event itself. As Thornehope continues to grow globally, we remain committed to learning, improving, and bringing sharper perspectives back to our clients, teams, and partners.
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Thornehope is in Las Vegas for the Experiential Marketing Summit 2026.
We’re here to learn, listen and engage with the evolving U.S. experiential marketing ecosystem, with a focus on trade show strategy, audience engagement, experiential design, measurement and global brand experiences.
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Thornehope at a Glance
Thornehope helps brands navigate international markets through culturally informed experiences that strengthen audience connection, brand presence and real-world engagement across borders.
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AmCham Exchange On Foreign Investment and Business Environment in Shanghai’s Jing’an District
We were glad to hear directly from district officials on how Jing’an is approaching international business. The discussion covered policy support, industry clustering, enterprise services and international support systems, offering a practical view into how the district is working to attract and support foreign investment. The direction is clear: building a business environment that is efficient, transparent and aligned with global expectations.
