MWC24 Barcelona, the premier annual event for the mobile communications industry, serving as a global platform for innovation and thought leadership, was held February 26–29, 2024. The event attracted participants from 205 countries and territories while featuring more than 2,700 exhibitors, sponsors and partners, alongside 1,100 speakers.
Thornehope, as a global expert in large-scale event management solutions, is proud to have helped contribute to MWC24’s success. For our part, we designed select segments of the event’s theme and layout and handled the logistics and technology to ensure everything ran smoothly. We’d like to share our insights on the event.
Our MWC24 challenges
Improved processes. By reviewing our efforts from MWC23, Thornehope identified areas to improve internal management, attention to detail and on-site execution.
Stronger collaboration. Improved communication across all teams (internal and external) led to better decision-making, clear client requirements and closer collaboration.
Deeper client focus. Module leaders gained a deeper understanding of client needs, allowing them to anticipate challenges and respond more effectively.
Valuable partnerships. Strong relationships with partners, big and small, ensured a smooth, cohesive working environment.
Building a strong foundation. The experience of MWC23 and MWC24 have given our team confidence and understanding, setting a strong foundation for future projects.
Game-changing solutions
Inspiring through communication. To effectively share cutting-edge mobile communication insights at a global scale, traditional hosting methods were outdated. By introducing the first-ever digital host to MWC, elevating the event’s technological appeal create a uniquely engaging experience.
Leveraging Thornehope’s expertise. Years of experience allowed us to place qualified personnel in critical roles for both showcasing and summit components of MWC24. We built temporary teams of proven professionals, fostering exceptional on-site teamwork. A meticulous plan combined with team discipline ensured smooth execution, with the flexibility to nimbly adapt to unexpected situations.
Excellence-driven results
More than just innovation. MWC24’s success wasn’t just about the digital host. The countless behind-the-scenes details ensured a seamless experience for attendees. Thornehope received praise from numerous event stakeholders, including a formal letter commending our cooperation, attention to detail and ability to identify and solve problems proactively. This highlights the expertise needed to manage a world-class event.
For more information about Thornehope’s role in this event and how we create large-scale event management solutions, contact us at hello@thornehope.com.
Keep Moving Forward. Good Things Will Come
This Labor Day let’s take action and share some kindness. As a proud Loving Partner, we’re supporting the Egg Walkathon for the seventh year.
Earthday 2025
At Thornehope, we’re committed to innovation that’s responsible, teamwork that’s global and outcomes that matter-
for people and the planet.
HerTelling 2025
For the 7th edition of HerTelling, we continue to celebrate the remarkable women shaping the marketing communications industry. HerTelling 2025 amplifies diverse voices, sharing powerful stories of careers, challenges, and triumphs.
Celebrating the Lunar New Year and Thornehope’s 14-Year Anniversary
This year, the Year of the Snake, we are also celebrating 14 exciting years of THP. Founded in January 2011, we mark this occasion with our 2025 theme: The Better Way Forward, which reflects our ongoing commitment to teamwork, innovation and positivity—our core values at THP.
Happy New Year
Our drive for excellenceOur journey is the seaOur unwavering commitmentStay Positive Stay PositiveLet’s move forward together in 2025Making a difference with every step
We’ve done it again: Super Retail Group Drives Global Growth and Innovation at OSTPC24
Super Retail Group (SRG), an Australian-based retailer specializing in automotive, outdoor, and sports industries, participated in the Overseas Strategic Trade Partner Conference 2024 (OSTPC24) in Hangzhou, China, from September 4–6. SRG is known for its strong presence in the Australian and New Zealand markets, where it has earned a reputation for innovation and customer engagement. Thornehope (THP), a global leader in large-scale event management, partnered with SRG to ensure the success of their participation in OSTPC24. THP assembled a professional team to manage SRG’s event design and staging needs with an eye toward sustainability, including key visuals, branding, booth design, stage layout, seating plans and eco-friendly material recommendations. Additionally, THP collaborated with SRG to produce an engaging opening video. OSTPC24 Challenges SRG aimed to leverage the event to connect with key suppliers, share insights on strategies and performance and explore new opportunities. To support this goal, THP helped SRG create compelling presentations, branded booths and product displays. The focus was on aligning suppliers with SRG’s vision while fostering collaboration between trade partners. Within budget, THP delivered creative, eco-friendly solutions that met SRG’s objectives, balancing innovation with affordability and sustainability. Game-Changing Solutions THP’s approach emphasized sustainable event design, incorporating energy-efficient technologies, […]
