MWC24 Barcelona, the premier annual event for the mobile communications industry, serving as a global platform for innovation and thought leadership, was held February 26–29, 2024. The event attracted participants from 205 countries and territories while featuring more than 2,700 exhibitors, sponsors and partners, alongside 1,100 speakers.
Thornehope, as a global expert in large-scale event management solutions, is proud to have helped contribute to MWC24’s success. For our part, we designed select segments of the event’s theme and layout and handled the logistics and technology to ensure everything ran smoothly. We’d like to share our insights on the event.
Our MWC24 challenges
Improved processes. By reviewing our efforts from MWC23, Thornehope identified areas to improve internal management, attention to detail and on-site execution.
Stronger collaboration. Improved communication across all teams (internal and external) led to better decision-making, clear client requirements and closer collaboration.
Deeper client focus. Module leaders gained a deeper understanding of client needs, allowing them to anticipate challenges and respond more effectively.
Valuable partnerships. Strong relationships with partners, big and small, ensured a smooth, cohesive working environment.
Building a strong foundation. The experience of MWC23 and MWC24 have given our team confidence and understanding, setting a strong foundation for future projects.
Game-changing solutions
Inspiring through communication. To effectively share cutting-edge mobile communication insights at a global scale, traditional hosting methods were outdated. By introducing the first-ever digital host to MWC, elevating the event’s technological appeal create a uniquely engaging experience.
Leveraging Thornehope’s expertise. Years of experience allowed us to place qualified personnel in critical roles for both showcasing and summit components of MWC24. We built temporary teams of proven professionals, fostering exceptional on-site teamwork. A meticulous plan combined with team discipline ensured smooth execution, with the flexibility to nimbly adapt to unexpected situations.
Excellence-driven results
More than just innovation. MWC24’s success wasn’t just about the digital host. The countless behind-the-scenes details ensured a seamless experience for attendees. Thornehope received praise from numerous event stakeholders, including a formal letter commending our cooperation, attention to detail and ability to identify and solve problems proactively. This highlights the expertise needed to manage a world-class event.
For more information about Thornehope’s role in this event and how we create large-scale event management solutions, contact us at hello@thornehope.com.
Celebrating the Lunar New Year and Thornehope’s 14-Year Anniversary
This year, the Year of the Snake, we are also celebrating 14 exciting years of THP. Founded in January 2011, we mark this occasion with our 2025 theme: The Better Way Forward, which reflects our ongoing commitment to teamwork, innovation and positivity—our core values at THP.
Happy New Year
Our drive for excellenceOur journey is the seaOur unwavering commitmentStay Positive Stay PositiveLet’s move forward together in 2025Making a difference with every step
We’ve done it again: Super Retail Group Drives Global Growth and Innovation at OSTPC24
Super Retail Group (SRG), an Australian-based retailer specializing in automotive, outdoor, and sports industries, participated in the Overseas Strategic Trade Partner Conference 2024 (OSTPC24) in Hangzhou, China, from September 4–6. SRG is known for its strong presence in the Australian and New Zealand markets, where it has earned a reputation for innovation and customer engagement. Thornehope (THP), a global leader in large-scale event management, partnered with SRG to ensure the success of their participation in OSTPC24. THP assembled a professional team to manage SRG’s event design and staging needs with an eye toward sustainability, including key visuals, branding, booth design, stage layout, seating plans and eco-friendly material recommendations. Additionally, THP collaborated with SRG to produce an engaging opening video. OSTPC24 Challenges SRG aimed to leverage the event to connect with key suppliers, share insights on strategies and performance and explore new opportunities. To support this goal, THP helped SRG create compelling presentations, branded booths and product displays. The focus was on aligning suppliers with SRG’s vision while fostering collaboration between trade partners. Within budget, THP delivered creative, eco-friendly solutions that met SRG’s objectives, balancing innovation with affordability and sustainability. Game-Changing Solutions THP’s approach emphasized sustainable event design, incorporating energy-efficient technologies, […]
The Greatest Gift Is Love
At Thornehope, we believe the true spirit of Christmas is about more than giving gifts – it’s about spreading kindness, strengthening bonds and creating moments of connection and joy. We wish you a Merry Christmas filled with happiness, love and warmth! 最珍贵的礼物是爱 在 Thornehope，我们相信圣诞节的真正意义远不止于赠送礼物——它是关于传播善意、加深纽带以及创造充满联系与喜悦的时刻。 祝愿您圣诞快乐，幸福、美满、温暖常伴！
Grateful for the ‘Threads That Bind’
Grateful for the ‘Threads That Bind’
This Thanksgiving, we take a moment to express heartfelt gratitude to everyone who has shared in our journey.
Every encounter, whether uplifting or challenging, has helped shape who we are today.
We embrace this journey with its highs and lows, celebrate every unforgettable moment, and treasure the most important people around us.
All these connections, these “threads that bind,” are life’s greatest blessings.
We’ve done it again: HONOR shines at IFA24 Berlin, unveiling innovation and excellence in consumer electronics
Thornehope (THP), a global leader in large-scale event management, partnered with HONOR for the second consecutive year to ensure the success of its participation at IFA. THP assembled a professional team to assist HONOR in unveiling its latest products and software, including the HONOR Magic V3 and MagicPad 2. Providing an unmatched range of services—from event planning to technical coordination—THP allowed HONOR’s marquee products to truly shine. Through interactive activities, THP helped HONOR effectively highlight key advantages and selling points, creating an impactful experience that few competitors could replicate.
