Thornehope’s Creative Experience Producer, David Pandt, attended ACCESS 2025 on December 3 and 4. ACCESS is the Experiential Designers and Producers Association’s annual industry gathering that unites leaders to spark connections, share insights and strengthen the experiential marketing community.
A member of EDPA, we joined ACCESS to deepen our relationships with U.S. experiential partners, understand emerging market perspectives and affirm Thornehope’s role as a thoughtful, trusted collaborator. We came away with several insights and takeaways that reflected clear industry trends, including a shift toward hybrid events with more hands-on engagement and less spectacle.
“Generally, conference events draw a singular type of attendee,” says David. “I was impressed by the broad diversity of people at ACCESS. It made me reflect on the end-to-end scope of the people involved in producing events, from concept creators to those doing the heavy lifting on the show floor. There’s nothing like it.”
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As summer gives way to a new season, there’s a familiar sense of possibility in the air.
For students, it’s back to school and discovering what comes next. For the rest of us, it’s a reminder that we’re never finished learning, getting better at what we do or even starting anew.
Thornehope helps brands navigate international markets through culturally informed experiences that strengthen audience connection, brand presence and real-world engagement across borders.