Super Retail Group (SRG), an Australian-based retailer specializing in automotive, outdoor, and sports industries, participated in the Overseas Strategic Trade Partner Conference 2024 (OSTPC24) in Hangzhou, China, from September 4–6. SRG is known for its strong presence in the Australian and New Zealand markets, where it has earned a reputation for innovation and customer engagement.
Thornehope (THP), a global leader in large-scale event management, partnered with SRG to ensure the success of their participation in OSTPC24. THP assembled a professional team to manage SRG’s event design and staging needs with an eye toward sustainability, including key visuals, branding, booth design, stage layout, seating plans and eco-friendly material recommendations. Additionally, THP collaborated with SRG to produce an engaging opening video.
OSTPC24 Challenges
SRG aimed to leverage the event to connect with key suppliers, share insights on strategies and performance and explore new opportunities. To support this goal, THP helped SRG create compelling presentations, branded booths and product displays. The focus was on aligning suppliers with SRG’s vision while fostering collaboration between trade partners.
Within budget, THP delivered creative, eco-friendly solutions that met SRG’s objectives, balancing innovation with affordability and sustainability.
Game-Changing Solutions
THP’s approach emphasized sustainable event design, incorporating energy-efficient technologies, recycled materials and local sourcing. By integrating green practices, THP enhanced the overall experience for attendees. The design services provided by THP, including key visuals, branded booth design, and photography, exceeded SRG’s expectations. The collaboration was marked by seamless internal communication, ensuring alignment on vision and goals throughout the event. Key highlights included:
- Clear briefs. THP outlined objectives, target audience, themes and desired outcomes, ensuring comprehensive alignment with SRG.
- Regular meetings. Consistent updates allowed for real-time adjustments and ensured SRG’s vision remained central.
- Open feedback. THP welcomed constructive criticism, leading to ongoing improvements and an outstanding final product.
Excellence-Driven Results
More than just innovation. At MWC24, Thornehope went beyond meeting SRG’s goals and objectives; a seamless attendee experience was made possible by countless behind-the-scenes efforts. Thornehope received praise from event promoter GSMA and others for its collaboration, attention to detail and proactive problem-solving under pressure—all while helping to reduce the event’s environmental impact.
Such commendation is appreciated, but Thornehope understands that these are just small steps on the path toward the sustainability processes, initiatives and best practices increasingly required to manage world-class events.
Thornehope x ClimeCo
Starting from OSTPC24, we are delighted to announce that Thornehope has partnered with ClimeCo, a global leader in environmental commodities and sustainability solutions. Based in the United States, ClimeCo specializes in reducing greenhouse gases through scalable abatement projects and innovative solutions. As a comprehensive advisor, facilitator, trader, and developer of environmental credits and resources—including carbon offsets, plastic credits, Renewable Energy Credits (RECs) and water quality credits—ClimeCo will collaborate with Thornehope to further nurture and enhance our sustainability efforts. Together, we aim to meet regulatory requirements and achieve Environmental, Social, and Governance (ESG) goals.
For more information about Thornehope and how we create large-scale event management solutions, contact us at hello@thornehope.com.
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