We’ve done it again. A Thornehope case study

Midea Shines at Intersolar Europe 2025

Intersolar Europe 2025, the world’s leading exhibition for the solar industry, was held from May 7 to 9 at Messe München in Munich, Germany. As a cornerstone of The smarter E Europe, the continent’s largest alliance of energy industry exhibitions, the event hosted over 1,450 exhibitors across 105,500 square meters and attracted approximately 110,000 visitors from around the globe.

Thornehope, a global expert in large-scale event management, was proud to support the success of this landmark event through our client Midea, a global technology group specializing in smart home appliances, HVAC systems, robotics and energy solutions. Midea is recognized worldwide for its commitment to delivering innovative and sustainable technologies.

At Intersolar, Midea launched cutting-edge energy solutions, strengthened ties with European partners and highlighted its dedication to sustainability with products designed to improve energy efficiency and reduce carbon emissions. Its presence reinforced its leadership in renewable energy and its alignment with Europe’s ambitious green goals.

Objectives

Midea’s goals:

• Showcase innovations in new products, categories and functionalities.
• Deepen engagement with European customers and partners.
• Strengthen internal alignment with Midea Europe.

Thornehope’s goals:

• Provide end-to-end support for venue coordination and booth construction.
• Deliver immersive brand experiences and engaging entertainment.
• Ensure seamless onsite execution, including management of the high-profile after-party.

Results

All objectives were successfully met. Midea’s two-story exhibition booth stood out for its distinctive design and versatile functionality. A major highlight was the after-party, which brought together Midea’s European teams and key clients for an evening of celebration and connection. Thornehope managed catering, entertainment and operations, earning unanimous praise from the client and contributing to the event’s overall success.

Challenges, Solutions, Insights

One logistical challenge involved selecting and coordinating catering vendors for both daily refreshments and the after-party. This required extensive research, comparison and presentation of options to the client for feedback and approval. Thanks to proactive planning and clear communication, all services were delivered smoothly and to a high standard.

Team Collaboration

Internal collaboration was highly effective. Each team member fulfilled their role with professionalism, and communication across departments remained strong throughout the project, ensuring smooth execution.

Client Feedback

Feedback from both stakeholders and attendees was overwhelmingly positive. The booth was praised for its striking design and functional layout, while the after-party was recognized as a standout success.

Sustainability

While no specific sustainability initiatives were highlighted, Thornehope maintained consistent high-quality service throughout the event, reinforcing the client’s broader commitment to environmentally responsible practices.

Conclusion

Midea’s presence at Intersolar Europe 2025 was a resounding success. With efficient coordination, quick decision-making and strong collaboration, the project reinforced Midea’s position as a forward-looking leader in the European energy market and showcased Thornehope’s ability to deliver world-class event solutions with precision and impact.

For more information about Thornehope’s role in this event and how we create large-scale event management solutions, contact us at hello@thornehope.com.