Midea is a global technology manufacturer specializing in HVAC, building technologies and smart home solutions, with Climacom NV serving as its regional partner in the Benelux market.
Following the launch of operations in the Netherlands, Midea / Climacom NV made their official debut at VSK-E 2026, marking an important step in establishing local market presence.
Thornehope supported the delivery of a 90 sqm exhibition booth, managing on-site execution from build through opening. The space was designed to present key product lines through a clear, structured display environment that supported technical dialogue and partner engagement, helping the brand enter the market with confidence.
Delivery was coordinated through Thornehope’s GoSolutions framework, aligning design development, live execution and on-site operational precision.
Key User Experience
A clean, product-forward exhibition environment combining structured product zoning with accessible brand storytelling. Client: Midea / Climacom NV Location: Utrecht, Netherlands Scope: 90 sqm exhibition booth Event: VSK-E 2026 Date: February 2026
