Earthday 2025

This Earth Day, we’re reminded that Progress means protecting what
sustains us.

At Thornehope, we’re committed to innovation that’s responsible, teamwork that’s global and outcomes that matter-
for people and the planet.

It’s The Better Way Forward.

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Behind Labubu – How Thornehope’s “The Better Way Forward” Connects to China’s Emerging Consumer Trends

Behind Labubu – How Thornehope’s “The Better Way Forward” Connects to China’s Emerging Consumer Trends

At a recent AmCham event in Shanghai, Kantar’s Tianyue Cai unpacked how LABUBU, a collectible toy by Pop Mart, became a global sensation through thoughtful brand strategy and cultural relevance. The lessons? Growth takes intention, emotional connection and smart collaboration — values we live every day at Thornehope.

Our 2025 campaign, The Better Way Forward, is built on the same foundation: stay positive, think globally and create meaningful impact.

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THP, as a Shanghai-style creative design and project execution management company, has been engaged in traditional exhibitions, corporate conferences, and business activities for more than ten years. It has always provided high-quality services to leading customers in...

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