First Brand Launch in China 2011
HAMANN is one of the big names among the refiners of exclusive cars. Equipped with intelligent functionality, convincing technology, and captivating aesthetics, they trigger admiration wherever they appear: on racetracks, streets, or car parks. Worldwide.
Back into more than a decade ago, we were honored to work with HAMANN China to curate its debut through a brand launch ceremony and the outdoor brand presentation at Auto Shanghai 2011.
The theme of this ceremony is presented in the form of a visit to the HAMANN German factory so that 400 guests had the chance to experience the near-perfect combination of world-class customization technology and top sports car.
More than 10000 professional visitors and target audience was invited to visit Hamann “Crystal Box” at the Auto Show.