CASTEL

2015 China Food and Drinks Fair

Castel Group is a leading European wine producer with products in more than 130 countries on all five continents. Since its entry into the Chinese market in 1998, Castel has been committed to bringing French-style wine brands to the Chinese middle-class people.  

The design partnership starts from Castel marketing exhibits program in Chengdu Wine Expo, which is the top3 largest wine trade shows in China. We combine the artistic athetic feel into the 150-sqm double-decker space with a creative concept of “Four Seaons’ Grape Song”.

 It’s also a song of “Ice & Fire” for the long-term brand journey of this French wine producer.