MWC24 Barcelona, the premier annual event for the mobile communications industry, serving as a global platform for innovation and thought leadership, was held February 26–29, 2024. The event attracted participants from 205 countries and territories while featuring more than 2,700 exhibitors, sponsors and partners, alongside 1,100 speakers.
Thornehope, as a global expert in large-scale event management solutions, is proud to have helped contribute to MWC24’s success. For our part, we designed select segments of the event’s theme and layout and handled the logistics and technology to ensure everything ran smoothly. We’d like to share our insights on the event.
Our MWC24 challenges
Improved processes. By reviewing our efforts from MWC23, Thornehope identified areas to improve internal management, attention to detail and on-site execution.
Stronger collaboration. Improved communication across all teams (internal and external) led to better decision-making, clear client requirements and closer collaboration.
Deeper client focus. Module leaders gained a deeper understanding of client needs, allowing them to anticipate challenges and respond more effectively.
Valuable partnerships. Strong relationships with partners, big and small, ensured a smooth, cohesive working environment.
Building a strong foundation. The experience of MWC23 and MWC24 have given our team confidence and understanding, setting a strong foundation for future projects.
Game-changing solutions
Inspiring through communication. To effectively share cutting-edge mobile communication insights at a global scale, traditional hosting methods were outdated. By introducing the first-ever digital host to MWC, elevating the event’s technological appeal create a uniquely engaging experience.
Leveraging Thornehope’s expertise. Years of experience allowed us to place qualified personnel in critical roles for both showcasing and summit components of MWC24. We built temporary teams of proven professionals, fostering exceptional on-site teamwork. A meticulous plan combined with team discipline ensured smooth execution, with the flexibility to nimbly adapt to unexpected situations.
Excellence-driven results
More than just innovation. MWC24’s success wasn’t just about the digital host. The countless behind-the-scenes details ensured a seamless experience for attendees. Thornehope received praise from numerous event stakeholders, including a formal letter commending our cooperation, attention to detail and ability to identify and solve problems proactively. This highlights the expertise needed to manage a world-class event.
For more information about Thornehope’s role in this event and how we create large-scale event management solutions, contact us at hello@thornehope.com.
Grateful for the ‘Threads That Bind’
Grateful for the ‘Threads That Bind’
This Thanksgiving, we take a moment to express heartfelt gratitude to everyone who has shared in our journey.
Every encounter, whether uplifting or challenging, has helped shape who we are today.
We embrace this journey with its highs and lows, celebrate every unforgettable moment, and treasure the most important people around us.
All these connections, these “threads that bind,” are life’s greatest blessings.
We’ve done it again: HONOR shines at IFA24 Berlin, unveiling innovation and excellence in consumer electronics
Thornehope (THP), a global leader in large-scale event management, partnered with HONOR for the second consecutive year to ensure the success of its participation at IFA. THP assembled a professional team to assist HONOR in unveiling its latest products and software, including the HONOR Magic V3 and MagicPad 2. Providing an unmatched range of services—from event planning to technical coordination—THP allowed HONOR’s marquee products to truly shine. Through interactive activities, THP helped HONOR effectively highlight key advantages and selling points, creating an impactful experience that few competitors could replicate.
Stand Strong & Celebrate
THP wishes you peace and joy on this 75th National Day.
Under the Mystical Moonlight, Our Hearts are United 白月光之下，心心相连
Under the mystical moonlight, our hearts are united
白月光之下，心心相连
Getting Better Every Day: Thornehope Kicks Off the iDREAM2024 Challenge
Creating a strong work-life balance is essential for achieving your dreams and living a fulfilling life. Thornehope’s annual iDREAM Challenge kicked off June 28 at the company’s TGIF gathering. The six-month self-improvement program highlights the importance of pursuing personal interests and lifestyle goals in a healthy and enriching way. At Thornehope, we believe personal growth is as important as professional success and that every day is a new beginning. That said, the 13th iDREAM Challenge takes place from July 1 to December 31. The program aims to help individuals prioritize personal aspirations and create a roadmap to achieving them. Through goal-setting activities and support from their colleagues, THPers (Thornehope employees) will explore their interests and work to get better every single day at the things that matter to them most. The iDREAM Challenge provides a variety of options for pursuing one’s interests, such as fitness (running, weight training, biking), well-being (yoga, meditation, nutritional guidance), or hobbies (cooking, arts and crafts, photography). THPers are encouraged not to feel limited, that their iDREAM choice activities are theirs and that they’ll be supported in setting measurable goals that will help them get busy doing what helps them get better every day. It’s about […]
The Spirit of Dragon Boat
The rhythmic drumming, synchronized paddling, and enthusiastic cheers of dragon boat racing are not just exciting water sports. It is a vivid animation full of tradition, teamwork, and cultural pride, with roots dating back hundreds of years.
The Dragon Boat Festival, also known as the Dragon Boat Festival or the Double Fifth Festival, is a traditional Chinese festival celebrated on the fifth day of the fifth lunar month. It has a history of more than 2,000 years and is celebrated by many ethnic groups in China and around the world.
