MWC24 Barcelona, the premier annual event for the mobile communications industry, serving as a global platform for innovation and thought leadership, was held February 26–29, 2024. The event attracted participants from 205 countries and territories while featuring more than 2,700 exhibitors, sponsors and partners, alongside 1,100 speakers.
Thornehope, as a global expert in large-scale event management solutions, is proud to have helped contribute to MWC24’s success. For our part, we designed select segments of the event’s theme and layout and handled the logistics and technology to ensure everything ran smoothly. We’d like to share our insights on the event.
Our MWC24 challenges
Improved processes. By reviewing our efforts from MWC23, Thornehope identified areas to improve internal management, attention to detail and on-site execution.
Stronger collaboration. Improved communication across all teams (internal and external) led to better decision-making, clear client requirements and closer collaboration.
Deeper client focus. Module leaders gained a deeper understanding of client needs, allowing them to anticipate challenges and respond more effectively.
Valuable partnerships. Strong relationships with partners, big and small, ensured a smooth, cohesive working environment.
Building a strong foundation. The experience of MWC23 and MWC24 have given our team confidence and understanding, setting a strong foundation for future projects.
Game-changing solutions
Inspiring through communication. To effectively share cutting-edge mobile communication insights at a global scale, traditional hosting methods were outdated. By introducing the first-ever digital host to MWC, elevating the event’s technological appeal create a uniquely engaging experience.
Leveraging Thornehope’s expertise. Years of experience allowed us to place qualified personnel in critical roles for both showcasing and summit components of MWC24. We built temporary teams of proven professionals, fostering exceptional on-site teamwork. A meticulous plan combined with team discipline ensured smooth execution, with the flexibility to nimbly adapt to unexpected situations.
Excellence-driven results
More than just innovation. MWC24’s success wasn’t just about the digital host. The countless behind-the-scenes details ensured a seamless experience for attendees. Thornehope received praise from numerous event stakeholders, including a formal letter commending our cooperation, attention to detail and ability to identify and solve problems proactively. This highlights the expertise needed to manage a world-class event.
For more information about Thornehope’s role in this event and how we create large-scale event management solutions, contact us at hello@thornehope.com.
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iDream 2025 Challenge – October Week 4
Pain is inevitable. Suffering is optional.
— Haruki Murakami, What I Talk About When I Talk About Running
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iDream 2025 Challenge – October Week 3
Don’t Be Afraid to Chase Your Dream! I’m excited and hopeful to keep improving every day, and I want every time I step on the court to be valuable for my team and my teammates. – Yang Hansen, professional basketball player, Portland Trail Blazers From Zibo to the NBA, Yang Hansen has turned his dreams into reality step by step, with sweat, courage and perseverance. For him, growth is never instant — it comes from the daily drive to improve and the courage to keep breaking through limits. “I’m excited and hopeful to keep improving every day, and I want every time I step on the court to be valuable for my team and my teammates,” he says. His journey is a reminder: don’t be afraid to chase your dreams. Growth takes courage, persistence and the drive to keep breaking through. That’s iDream.
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iDream 2025 Challenge – October Week 2
Only if we understand, can we care. Only if we care, we will help. Only if we help, we shall be saved. — Jane Goodall, primatologist, conservationist and UN Messenger of Peace Jane Goodall, founder of the Jane Goodall Institute, UN Messenger of Peace and world-renowned ethologist, passed away on October 1. Her groundbreaking research at Gombe Stream transformed our understanding of primates and our connection to the natural world. In Reason for Hope: A Spiritual Journey, she shared her belief that everyone can find hope. For many, she was a lifelong source of inspiration. At Thornehope, we honor her legacy. She will be deeply missed.
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United in Celebration. A New Chapter Begins
76TH CHINESE NATIONAL HOLIDAY This National Day, let our holiday celebration be a moment to honor our roots and to embrace tomorrow with confidence, with unity and with a shared vision for the #BetterWayForward.
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iDream 2025 Challenge – September Week 4
How you process success is going to be just as important as how you process failure. — A’ ja Wilson, 4 x WNBA MVP Every push-up, every early wake-up, every reset counts. Let’s rise, reset, and keep moving forward together. 💪✨ A’ja Wilson In 2025, A’ja made WNBA history by becoming a 4× MVP 🏆🏆🏆🏆 reminds us that “How you process success is going to be just as important as how you process failure.” Her journey on and off the court shows that true greatness isn’t measured only in wins, but in how you rise after setbacks, reset when life feels messy and keep moving forward with purpose. Wilson’s voice, through her play and her writing, carries the message that discipline isn’t about perfect days — it’s about showing up on the messy ones. That’s iDREAM.
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iDream 2025 Challenge – September Week 3
Giving up is easy, but persevering is cool!” A female warrior’s journey to self-improvement. In Foshan, no one dares to slack off in Lu Minxian’s (吕敏贤) class. On the training ground, she is a meticulous and demanding coach, because she carries a larger dream: to become the first female successor of the Hongsheng Liang School. Her passion for martial arts began at age nine. When her mother enrolled only her younger brother in martial arts lessons, she blurted out, “Why not take me?” From that moment, she set foot on a lifelong path of discipline. “If you have little strength, practice strength; if you are slow, practice speed.” For 24 years, she has lived by this credo. Yet the road has not been easy. In the traditional martial arts world, doubts about women follow her like a shadow. Lu Minxian answers not with words but with strength. For her, it’s the “betterwayforward. Check out Lu Minxian’s story in this video produced by CCTV. https://mp.weixin.qq.com/s/FZOa8XfK2oLyE2pkn4J8kA?scene=1&click_id=3
